In general though we’ll see brunettes become glossier, warmer and darker in monochromatic shades or with added soft dimension. “I think people are steering towards more warmer and deeper tones of brunette,” says Jay. “It’s easier to maintain and matches the makeup trends we’ve been seeing (such as latte makeup).” Hot chocolate brown will be popular, he says.
“The quiet luxury trend is still making its way into everyday life, with clients requesting ‘expensive hair’ and high-shine brunettes,” notes Sarah, who recommends incorporating “rich chocolate tones with subtle caramel highlights for added depth.” Luci Green, hair colour specialist at Larry King agrees, noting “ultra shine, super healthy, warm brunettes,” will rule. “Clients are wanting to warm up their skin with rich warm tones running through their glossy, expensive, liquid brunette,” she says. Besides shine, Louis says “the depth and richness of brunette shades” will make them look expensive.
Weekend flirt
Fancy something a little more offbeat? Sarah recommends having a weekend flirt with colour using semi permanent glosses. “Cool-girl colours are all about making a statement and expressing your personality,” she says. As for the shades to have on your radar, "'galactic grey' will make its landing in 2024,” she says. Describing the tone as “a futuristic take on classic grey, infused with holographic undertones, it’s best for cooler skin tones,” she says. Elsewhere "sunset sorbet" blends warm peach, coral, and pink “ to really give you a playful and vibe,” she says. “Josh Wood’s Rose Quartz Glaze is a favourite,” she adds.
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