With over 1.9m views on the #tower28beauty, it’s safe to say the US cult beauty brand Tower 28 is definitely TikTok-approved. Since launching back in April 2019, it has also garnered MUA and celebrity fans too, from Khloe Kardashian to Kate Bosworth who love their vegan, easy-to-blend cream formulas and glosses, all created with sensitive skins in mind. So, you may well ask – what’s all the hype about?
The founder Amy Liu, who suffered from eczema, saw a gap in the market for beauty products that catered to sensitive skin. She made it a priority for the brand to be certified by the National Eczema Association's seal of acceptance, and Tower 28’s USP of clean, vegan beauty that’s 100% free of known skin irritants was born.
Sensitive skin? These are the products you need ASAP
Gallery9 PhotosHung Vanngo, MUA to Sophie Turner and Selena Gomez, is a fan of BeachPlease Luminous Tinted Balm, one of the most in-demand products (to the extent of having its own waiting list!). Hung uses the shade ‘Golden Hour’ tapping it across the nose and cheeks with the warmth of fingers leaving a youthful glow.
ncG1vNJzZmivp6x7qLjApqauqp2WtKLGyKecZ5ufY8Kse8aao6Wdoq58tbvWnqlmamhir6at1K2wZq2b